A strong employer brand
The shortage of skilled workers is an everyday reality. Together with my partner VIASONA, I develop your employer brand so that you attract the right employees despite a tight labor market.
Strategy Consulting
Securing your future starts with the right strategy.
Quick wins are welcome. But they do not solve the core task: positioning your company to remain future-proof over the long term in fiercely contested markets. That is why I recommend a strategic consulting partnership with a medium-term horizon, with me as your companion, innovator and coach for entrepreneurs and managing directors.
Two-minute self-assessment
Nine questions every owner should answer honestly
Click Yes or No for each question. Your answers stay in your browser; nothing is sent.
Answered No to more than three questions? Then a conversation is well worth your while.
The method
Automotive Clienting: making your customers a matter of the heart
Your strategy is built on Automotive Clienting, which Bernd Behrens developed together with Edgar K. Geffroy from Geffroy’s Clienting philosophy. This relationship philosophy is always guided by customer needs and helps you set yourself clearly apart from the competition. Your strategy focuses on the key bottleneck of your target group.
Automotive Clienting in brief:
- How to turn products and services into customer-oriented solutions
- How to easily identify the “burning issue”, meaning your customers’ bottleneck
- How to develop added value your customers actually need
- How to find new solutions methodically while staying true to your core business
- How to turn customers into partners and gain a real competitive edge through customer proximity
How we work together
From the first conversation to an action plan
Personal exchange
After a structured initial consultation, we jointly define the focus areas, benefits and medium-term goals of our collaboration.
On-site coaching
In individual coaching, we develop concrete options for action to advance your core business, both digitally and conventionally.
Holistic strategy
The insights flow into your strategy: a unique positioning toward your target group in your regional market.
Report and action plan
You receive a detailed written report, an action plan for implementation and marketing and, on request, a proposal for support during implementation.
Positioning
The key factor for your long-term success
Many entrepreneurs see positioning as part of marketing and advertising. In fact, it is the foundation of every company: it shapes all strategic decisions, the focus of your offerings, the choice of core target groups, communication, market penetration and sustainable growth. In the fiercely contested automotive markets, the right positioning is one of the most important strategies for securing long-term survival.
We start with a half-day positioning workshop with your inner leadership circle. Together, we analyze the current situation, work on your company and develop the necessary measures. This is how you win over your employees and create an open culture of change.
To make sure everyone pulls in the same direction, we review the positioning strategy every six months in a steering and decision-making committee and adjust it as needed.
A successful strategic positioning improves your company’s results and your personal quality of life.
Special topics
Where I go particularly deep
Success in the accident repair market
With exceptional claims handling and pre-crash marketing, you bind customers to your workshop rather than to the claims management companies, in cooperation with BBE Automotive and FSP, partner of TÜV Rheinland.
Proactive management of existing customers
An actively managed customer and vehicle database is your most important asset. With proven practical methods, I show you how to improve the quality and use of your customer data.
An early warning system beyond the balance sheet
Key figures from the market, competition, human resources, innovative strength and processes reveal undesirable developments early. I am also at your side for acquisitions, sales or major investments.
The foundation
The Mewes strategy as the basis
For many decades, the Mewes strategy (EKS) has been the decisive foundation of my strategic thinking and my conceptual approach. As a member of the Bundesverband Strategie e. V., I am in constant exchange with others and continually develop my approach further.
With Bernd Behrens strategy consulting, you will find new answers on how to make purposeful decisions about growth and development options, escape fierce price competition, plan and implement innovative services, develop your personal signature with an attractive brand and systematize your success.
Six theses
How digital transformation succeeds at the dealership
Digitizing alone falls short
Many dealerships merely digitize their traditional, analog business model. That is not enough to meet the challenges of the next ten years.
Real innovation instead of optimization
Digitized processes increase efficiency, but they change nothing about the business model or the products and services themselves.
Solutions that make life better
Successful transformation means developing solutions that help drivers stay mobile more safely, easily and affordably.
Digitization happens with the customer
Value is created at the user interface. That is why keeping a constant eye on drivers’ changing behavior is so important.
Innovation is not easy, but it is a must
Not every project leads to success. The big mistake is failing to try regularly and improving only in baby steps.
An organization with two speeds
Fast, creative development teams alongside the robust dealership world of today’s business: together, they form a resilient organization.
Take the first step.
I appreciate your interest. In an initial consultation, we will find out where your company has the biggest lever.
Or call directly: 0561 9324903