Herzenssache Kunde in der Automobilbranche


How you can still be in the fast lane tomorrow with "Automotive Clienting".


Developments such as Big Data, demographic change, car sharing, e-mobility and much more pose major challenges for the automotive industry. In order to survive in these increasingly crowded-out markets, completely new forms of customer orientation are required - such as clienting, the relationship theory of Edgar K Geffroy.

The BBE Automotive team, the FSP partners of TÜV Rheinland, Bernd Behrens and Edgar K Geffroy have further developed this apprenticeship on automotive clienting. The basic elements of clienting have been revised especially for managers and practitioners in the automotive industry.

This book is a valuable reading for all those who face the highly competitive automotive market in Germany and encourages them to make the client their heart's desire.

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