Separate the B2C business from the B2B business
My recommendation and good advice: strictly separate the end customer business from the reseller business and become the professional buying station in your market area.
End customers are the most valuable capital of your car dealership. Therefore, it is necessary to concentrate fully on their enthusiasm, long-term loyalty and recommendation.
The B2B reseller business is an important additional sales channel for your car dealership group with a completely different motivational background: balancing out fluctuations in market demand, streamlining the product range and strengthening it through additional purchases.
A mix of end customers and resellers is therefore very dangerous. Both areas need specialists.
Europa is your sales area
By working in partnership with Adesa and GWListe, you connect your car dealership group with all European markets. This enables you to take advantage of the differences in demand and prices both in sales and purchasing. Through this cooperation you strengthen your local and regional positioning.
PROXIMITY TO LOCAL AND REGIONAL USED CAR DEALERS IS DANGEROUS AND WRONG
These dealers are often time thieves and disrupt the important conversations and sales initiations with your end customers. The proximity to your salespeople and sales managers is also unacceptable for compliance reasons. "Do not lead your employees into temptation"! These used car dealers market your trade-ins in your sales area and are therefore your competitors.
ADESA and GWliste your professional partner
ADESA and GWListe are companies of the most efficient and largest remarketing specialist KAR Auction Services.
Why is the cooperation worthwhile?
- We strengthen your used car business as a partner at your side and connect your used cars with over 55,000 carefully selected buyers throughout Europe.
- Tailor-made and secure processes
- For buying and selling we connect your car dealership with all European markets and selected buyers.