Strategy + business consultant


A properly staffed, competent and responsible advisory board can make a significant contribution to the company's success and sustainable corporate development. short-term successes so-called quick wins are of course not negligible, but they do not solve the core task of making the company fit for the future in the highly competitive markets. That is why I recommend to my clients a strategic consulting partnership designed for the medium term. I see myself as an entrepreneur/managing director companion, innovator and coach. After a structured initial meeting, the focus, benefits and medium-term objectives of a cooperation are jointly determined.


Developments such as Big Data, demographic change, CarSharing, e-mobility and much more pose new challenges for the automotive industry. In order to survive in these increasingly crowded-out markets, completely new forms of customer orientation are required - such as clienting, the relationship theory of Edgar K Geffroy.

The BBE Automotive team, the FSP partners of TÜV Rheinland, Bernd Behrens and Edgar K Geffroy have further developed this apprenticeship on automotive clienting. The basic elements of clienting have been revised especially for managers and practitioners in the automotive industry.

Your individual new strategy starts with a personal coaching. You want to grow with your company and are looking for new ways to inspire your customers? In an individual coaching on site with Bernd Behrens, concrete action alternatives will be developed together to advance your core business digitally and classically. The findings are combined into a holistic strategy. The success-oriented basis for your strategy is the Automotive Clienting developed by Bernd Behrens together with Edgar K Geffroy. This unique relationship theory always focuses on the needs of the customers and helps them to clearly differentiate themselves from the competition. Their personal strategy is the unique positioning with regard to their relevant group in their regional markets and clearly distinguishes them from other automotive competitors. It focuses on the bottleneck of your target group in order to market your brand and product, your after-sales service or you as a company or individual in a targeted manner.
What you can expect from Automotive Clienting Coaching:
how to turn products and services into solutions
how to easily identify the smock burning factor (bottleneck) of your customers
how they develop added value that their customers actually need
how to find new solutions with a new version and remain true to their core business
How you can make customers their heart's desire and partners with Automotive Clienting and create a real competitive advantage through customer proximity
your benefit
they find new niches to market themselves and/or their company to the digital world
they recognize new ways to distinguish themselves more clearly from the competition
They are now using established methods to identify new markets With Automotive Clienting, they have a strategy concept in their hands that enables them to develop added value for their customers' bottlenecks on a secure basis
In the Automotive Clienting Coaching variant, you receive a detailed protocol in which all contents are summarized
in addition to the protocol, you will receive an action plan for implementation and marketing
and on request an offer for implementation support

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